Get found when people
search near you.

Our Local SEO services get your business into the Google Map Pack, build reviews and citations that dominate local rankings, and ensure AI tools like ChatGPT and Siri recommend you — not your competitors. Every campaign starts with a free 48-hour audit.

Get Your Free Audit → See What's Included
Quick Answer — Optimised for AI Search

Local SEO is the process of optimising your online presence so your business appears in Google Maps and the local 3-Pack when nearby customers search for your services. Google ranks local businesses on Relevance, Distance, and Prominence — the combination of your Google Business Profile, review signals, citation consistency, and website content. Businesses in Map Pack positions receive 126% more traffic and 93% more calls than businesses ranked 4 to 10. AI Overviews now appear on up to 68% of local searches, making AI visibility as important as traditional Map Pack placement.

46%
Of all Google searches have local intent — nearly half of all daily queries are looking for something nearby
76%
Of near-me searchers visit a business within 24 hours — local search has the highest purchase intent of any channel
68%
Of local searches now trigger a Google AI Overview — AI visibility has become as critical as Map Pack placement
126%
More traffic for businesses in the Map Pack vs. positions 4–10 — the top 3 positions capture almost everything

Most of your potential customers search before they call. They type "plumber near me," "best dentist in Dubai," or "emergency electrician Shoreditch" — and they pick from the first results they see. If your business is not in the Map Pack for those searches, that customer calls a competitor instead. Every day you are not there is revenue that goes elsewhere.

Local SEO is the systematic work of getting your business into those top three positions and keeping it there. It is not one tactic — it is the result of getting multiple signals right simultaneously. Your Google Business Profile must be complete, accurate, and active. Your review profile must have volume, recency, and keyword-rich content. Your NAP data must be consistent across every directory on the internet. Your website must have location-specific content that matches what your customers search for.

In 2026, local SEO has a second dimension: AI search. Google AI Overviews now appear on up to 68% of local searches. ChatGPT, Perplexity, and Siri are increasingly recommending specific local businesses in response to queries. These AI systems pull from the same signals as traditional local SEO — your GBP, reviews, citations, and website. A business that is optimised for the Map Pack is already well-positioned for AI visibility. We structure every campaign to perform on both surfaces simultaneously, with no separate strategy required.

The Three Signals Google
Uses to Rank Local Businesses.

Every local ranking decision Google makes comes down to three factors. Most businesses only get one or two right. We work all three simultaneously.

01
Relevance
Does your business match what the searcher typed? Relevance is determined by your GBP primary category, business description, service list, and website content. The most precise category match and the most keyword-aligned content win on Relevance.
32% of ranking weight: GBP signals
02
Distance
How close is your business to the searcher? Distance is partly fixed (your location) and partly managed (your service area definition, location pages for areas you serve). We maximise your ranked geographic footprint beyond your immediate address.
Proximity is the #1 single factor in Maps ranking
03
Prominence
How well-known and trusted is your business online? Prominence is your reviews, backlinks, citations, and overall online presence. It is the most workable of the three signals — and the one that separates position 1 from position 4 in competitive markets.
Reviews: 16–20% of local ranking weight

Ten Services.
One Complete Campaign.

Every service below works together as part of a single campaign. Nothing is sold separately, nothing is optional. This is what a complete local SEO strategy looks like.

📍
01
GBP Setup & Optimisation
Full Google Business Profile build or overhaul. Category selection, keyword-rich description, photos, services, and Q&A configured to maximise Map Pack visibility from day one.
🗺️
02
Google Map Pack Ranking
Dedicated campaign to achieve and hold top-3 Map Pack position for your primary keywords — built on competitor gap analysis across all three ranking signals.
📋
03
NAP Consistency
Audit and fix mismatched Name, Address, and Phone data across 50+ directories. Even a single inconsistency suppresses local rankings — we find and fix every one.
📅
04
GBP Posts & Updates
Weekly Google Business Profile posts written and published for your business — offers, updates, events, and products. Active profiles rank higher than identical but static ones.
05
Review Response Management
Professional responses to every Google review within 24 hours. Positive and negative — with keyword-aware responses that reinforce GBP signals and convert hesitant customers reading your profile.
🔎
06
Local Keyword Research
Data-driven identification of the exact terms customers in your area search — neighbourhood names, near-me queries, voice search patterns, and the conversational queries that feed AI Overviews.
📄
07
Location Landing Pages
Unique, genuinely different pages for every area you serve — not templated copies. Each page ranks independently for its specific neighbourhood, extending your Map Pack footprint beyond your GBP location.
✍️
08
Hyper-Local Content Writing
Content written with real local specificity — neighbourhood references, local landmarks, area-specific service conditions. Three times more likely to rank for local searches than generic content with location keywords.
🔧
09
Local Schema Markup
LocalBusiness, PostalAddress, OpeningHoursSpecification, and FAQPage schema implemented across your site — enabling Rich Results and feeding AI tools with accurate, structured business data.
🔬
10
Competitor Analysis
Deep audit of the top 3 businesses outranking you — their GBP signals, review profiles, citations, and backlinks scored against yours. A prioritised plan to close every gap, fastest first.

Local SEO Now
Includes AI Answers.

AI Overviews now appear on up to 68% of local searches. ChatGPT, Perplexity, and Siri increasingly recommend specific businesses when users ask local questions. These systems pull from the same data as traditional local SEO — your GBP, reviews, citations, and website content.

We structure every campaign so your business is visible on both surfaces at the same time. No separate AI strategy, no extra cost. The signals that rank you in Maps are the same signals that feed AI recommendations.

Get Your Free Audit →
45%
Of consumers now use ChatGPT or another AI tool for local business recommendations (2026)
68%
Of local searches trigger an AI Overview — up from 8% in early 2025
4.3★
Average rating of businesses recommended by ChatGPT — AI tools recommend businesses with strong review profiles
2.7×
More likely to be viewed as reputable with a complete, optimised GBP — by both customers and AI systems

Built for Businesses
That Depend on Local Customers.

If your customers find you by location, this service is built for your business. We work with local service businesses, physical retailers, multi-location brands, and service-area businesses across the UK, UAE, US, Australia, and Canada.

🔧
Home Services
Plumbers, electricians, HVAC, cleaners, builders
🏥
Healthcare
Clinics, dentists, physiotherapy, opticians
🏡
Real Estate
Agents, agencies, lettings, property managers
🍽️
Food & Hospitality
Restaurants, cafes, hotels, catering
⚖️
Professional Services
Solicitors, accountants, financial advisors
🛍️
Retail & Shops
Local shops, salons, gyms, wellness studios
🚗
Automotive
Garages, dealers, body shops, mobile mechanics
🏗️
Construction
Contractors, architects, surveyors, landscapers

From Free Audit to
Map Pack Rankings.

Every campaign follows the same structured process. You know exactly what is being worked on and why at every stage.

01

Free 48-Hour Audit

We audit your GBP, competitor signals, citations, reviews, backlinks, and AI visibility. Delivered within 48 hours at no cost — useful whether you work with us or not.

02

Competitor Gap Strategy

We audit the top 3 businesses ranking above you and score every gap — GBP, review volume, citations, backlinks. Your strategy is built around closing those specific gaps, not a generic template.

03

Execution

GBP optimisation, citation building, review management, content, and links — handled by the specialist working on your account. Not outsourced, not delegated.

04

Monthly Reports

Map Pack positions, keyword rankings, review growth, GBP actions, and next steps — in plain English, every month. If something is not working, we change it that month.

The Mistakes We Fix
in Almost Every Audit.

These show up in nearly every audit we run. None of them are complicated to fix once identified — but all of them quietly suppress rankings until they are addressed.

⚠️
Wrong or Incomplete GBP Category
Choosing "Business" instead of "Plumber" or "Dental Clinic" dramatically reduces relevance. Primary category is the single highest-impact field on your GBP — and the most commonly misconfigured one.
⚠️
Inconsistent NAP Across the Web
A different phone number on Yelp than on your website sends conflicting signals to Google. 68% of businesses have at least one NAP inconsistency online — and most do not know it is there.
⚠️
No Review Strategy
95% of businesses never respond to reviews. Unanswered reviews, declining recency, and no system for generating new ones means losing ground every month to competitors who actively manage theirs.
⚠️
One Page for Multiple Locations
A single "areas we serve" page cannot rank for neighbourhood-level searches. Each location you serve needs a dedicated page with unique content, schema markup, and its own keyword targeting.

Local SEO Results Timeline.

Local SEO builds compounding results over time. Here is a realistic picture of what to expect in the first six months of a properly executed campaign.

Weeks
1–4
Foundation Set
GBP optimised, citations corrected, review system active, on-page schema live. Google begins re-indexing updated signals. First impressions increase in Search Console.
Weeks
5–12
Rankings Move
Map Pack appearances for secondary keywords begin. Review volume growing consistently. GBP actions (calls, direction requests, website clicks) noticeably increasing. Early top-5 appearances for primary terms.
Month
3–6
Established Visibility
Consistent top-3 Map Pack placement for primary keywords. AI search tools begin recommending your business for relevant local queries. Results compound — each month builds on the last.

Common Questions
About Local SEO.

More questions answered on our full FAQ page.

Get Your Free Audit →
Every campaign includes GBP optimisation, Map Pack ranking work, NAP consistency, citation building, review response management, local keyword research, location landing pages, hyper-local content, schema markup, competitor analysis, and AI search visibility structuring — all as one campaign, with no hidden add-ons.
Most businesses see early Map Pack movement within 4 to 8 weeks. Consistent top-3 placement for primary keywords typically takes 3 to 6 months depending on how competitive your market is. Less competitive markets move faster. Local SEO compounds — results grow stronger each month the strategy is maintained.
Yes. ChatGPT, Perplexity, Google AI Overviews, and Siri pull from the same data as traditional local SEO — your GBP, reviews, citations, and website. 45% of consumers now use AI tools for local business recommendations. We structure every campaign to perform on both traditional Maps and AI search simultaneously.
Yes. We build a dedicated GBP listing and location page for each address so every location ranks in its own area rather than competing against your other locations. Multi-location campaigns are scoped individually after the free audit.
Service-area businesses — plumbers, electricians, cleaners, and others who travel to customers — can rank strongly across Google Maps by setting a service area on their GBP instead of a street address. Google keeps a verifiable address on file for verification but does not display it. You can rank across your full service radius without a shopfront.
We only do Local SEO and Link Building. You work directly with the specialist handling your campaign — not an account manager relaying messages. Every campaign starts with a competitor gap analysis rather than a generic template. And AI search visibility is included in every campaign as standard — not sold as a separate add-on.

Local SEO Guides by Industry

Every industry has its own local search dynamics. These guides cover the specific strategies that work for your sector.