A suburban Illinois real estate agency that needed to rank locally across multiple districts without duplicating content.
Aurora Homes Realty served buyers and sellers across multiple Aurora neighborhoods including downtown Aurora, North Aurora, and areas near Naperville. Carter had one generic homepage trying to cover every area, with no dedicated pages per location. Competitors with larger budgets were ranking in each area individually. The agency was losing leads to national listing platforms and local competitors who had simply built more location-specific pages.
Services Used
We mapped which competitors were ranking in each of Aurora's key neighborhoods and exactly what they were doing that Carter's site wasn't.
We built dedicated pages for each district Aurora Homes serves, each written with unique hyper-local content referencing real local landmarks and market data.
We found the specific search terms Aurora buyers and sellers use, including school district names, commuter route references, and neighborhood-specific phrases.
We expanded the Google Business Profile to reflect the full service area with accurate radius settings and neighborhood-specific posts.
We added RealEstateAgent and LocalBusiness schema to every location page for stronger search engine clarity.
We were losing buyers to national platforms and local agencies who just had more location pages. Ranketra built those pages properly and we now rank across every neighborhood we serve. Inquiries have more than doubled.
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